Most DTC brands are sitting on 20-30% of uncaptured revenue — buried in broken welcome flows, single-email cart reminders, and post-purchase sequences that were never built. I fix exactly that.
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Eduardo Freira — freelance email copywriter, Lisbon. I write lifecycle email exclusively for DTC brands: supplements, fitness, beauty, apparel, food and beyond. No agency layers. You brief me, I build, you own everything.
Lisbon based
About
Most DTC brands have a Klaviyo account full of flows that were set up once and never touched again. Welcome sequences that don't qualify buyers. Abandoned cart reminders that fire once and give up. No post-purchase flow at all. That's not a tools problem — it's a copy problem.
I write lifecycle email exclusively for direct-to-consumer brands. I work inside Klaviyo every day, building the flows that turn one-time buyers into repeat customers and recover the revenue your list is already generating but not capturing.
No agency layers. No account manager relaying messages. You brief me directly, I build directly, and you own everything I write.
Services
Each flow below represents revenue your list is generating but you're not collecting. Missing one isn't a gap in your strategy — it's a direct transfer of money to brands that built theirs.
Highest open rates you'll ever see — most brands waste them on "thanks for signing up." I build 5-7 email welcome sequences that qualify buyers, build trust, and drive the first purchase within the window where intent is highest.
3 in 10 people who add to cart never buy. Most brands send one email and stop. I build multi-touch cart recovery sequences that escalate urgency naturally — without resorting to discounts first.
The moment after a sale is the easiest time to sell again. No flow means no second order. I build post-purchase sequences that reduce buyer's remorse, drive reviews, and set up the next purchase.
After 90 days of silence, 60% of lapsed customers are gone for good. Day 45 is when you act. I build win-back flows that re-engage before it's too late — segmented by purchase history and engagement level.
Consumable products re-order themselves — if you remind people before they go elsewhere. I build replenishment flows timed to your product lifecycle, so the reorder arrives when the jar is running low.
Not sure what's broken? I map every flow, benchmark your metrics, and show you the exact number you're leaving on the table. You leave with a prioritized roadmap — whether we work together or not.
Process
Four steps. Flat price agreed before anything gets written. No retainer trap. No scope creep. You can stop at step one and still leave with something useful.
We look at your current flows: what's live, what's broken, what's missing entirely. You leave with two or three specific things to fix — whether we work together or not.
A written plan: which flows, how many emails each, the angle for every one, and a flat project price. You approve before anything gets written.
Copy delivered in Google Docs, mapped to Klaviyo triggers and split logic. Subject lines, preview text, body, CTAs — everything ready to load. Two rounds of revisions included.
I build the flows directly in your Klaviyo account, or hand off ready-to-paste copy for your team. Either way, you own everything — forever.
Selected work
Lead with physical pain points specific to desk workers so the reader feels seen in the first three lines. Scarcity lands late, after desire is built.
Read the caseReframe the reader's problem: it isn't motivation, it's a broken focus system. Features tie to outcomes, not descriptions.
Read the casePersonify the product. The resistance band becomes a character waiting in the cart — friendly, slightly persistent, never corporate.
Read the caseThat's not a traffic problem. It's a flows problem. The 20-minute audit call tells you exactly where your number lands — and what it would take to recover it.
Book the free audit call