PortfolioThree spec projects

Selected work.

Spec projects showing the thinking behind each email — problem, approach, and the final copy. The brands are real positioning exercises; stats and testimonials inside the emails are illustrative.

IndexJump to a case

01 StrongCore Coaching Program launch campaign. 02 MindFlow Welcome & activation email. 03 KinFit Co. Abandoned cart email.

CasesProblem, approach, copy

01 — StrongCore Coaching

Program launch campaign.

Campaign Coaching

The problem

Online coaching programs live and die by launch windows. Most launch emails lean on countdown timers and discounts, which trains the list to wait for the next sale instead of buying now.

My approach

Lead with physical pain points specific to desk workers — back pain, hunched shoulders, weakness — so the reader feels seen in the first three lines. Frame the program around the time and simplicity objections that kill this audience. Scarcity (15 spots, starts Monday) lands late, after desire is built, so it reads as a nudge instead of pressure.

Read the email
Inbox Klaviyo · Campaign
StrongCore Coaching launch email
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02 — MindFlow

Welcome & activation email.

Welcome SaaS

The problem

SaaS productivity apps lose most free-trial users in the first 48 hours. Generic "welcome to MindFlow!" emails don't move the needle — the user needs a reason to open the app today.

My approach

Reframe the reader's problem in the first paragraph: it isn't motivation, it's a broken focus system. That single shift moves MindFlow from "another productivity app" to a solution. Features tie to outcomes, not descriptions. Two short user stories break resistance before the CTA. A 3-step action sequence makes the first session frictionless.

Read the email
Inbox Klaviyo · Welcome flow
M The MindFlow Team
hello@mindflow.app 11:02 AM
mindflow.
Focus · 25 minutes at a time Minimal desk workspace with laptop

Your free 14-day trial is active

The productivity app that actually works (25 min at a time).

Hey Alex,

Welcome to MindFlow. You signed up because your to-do list isn't shrinking — it's multiplying.

Here's the truth: you don't have a motivation problem. You have a focus problem. And focus isn't magic — it's a system.

  • Pomodoro timers — 25-min focus blocks
  • Distraction-blocking soundscapes
  • Daily accountability reminders
  • Progress tracking that compounds

Real results, real users. John, a startup founder in Chicago, went from drowning in tasks to clocking out at 5pm — consistently. Marie, a freelance designer, took on 25% more clients without working longer hours.

Both started with one 25-minute session. Open the app, set a timer, pick one task, hit start.

Start your first session

P.S. 87% of users who complete one session in their first 24 hours stay active long-term. Don't wait.

MindFlow · Focus, one block at a time
Unsubscribe · Manage emails
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03 — KinFit Co.

Abandoned cart email.

Abandoned cart Fitness

The problem

Fitness equipment brands lose 60–70% of cart traffic to abandonment. Most run a single generic reminder that converts under 5% and burns the rest of the audience.

My approach

Personify the product. The resistance band becomes a character waiting in the cart — friendly, slightly persistent, never corporate. Benefits escalate from convenience to financial gain. A modest 10% code lands at the end, after the desire is built.

Read the email
Inbox Klaviyo · Abandoned cart
KinFit Co. abandoned cart email
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NextContact

Your list is generating revenue you never see.

Abandoned carts. Lapsed customers. Welcome sequences that don't convert. Let's talk about what's possible.

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